On Saturday 9 and 10 September at the Stazione Leopolda of Florence, there will be the 11th edition of DaTE, where avantgarde eyewear will be revealed with its most innovative features. Many of the most creative designers will present their proposals, where inspiration and experimentation unite in futuristic visions.
While waiting for DaTE, we have interviewed some of the key players.
Today we meet Giovanni Lo Faro, International CEO of Modo.
What is your concept of creativity?
For us, creativity means of course inventing, conceiving, searching for innovation. Abstractly, because even a flicker of something new can inspire us and lead us to development. And concretely because we create items for everyday use to be worn on the face and perform a practical/medical function. So, for us, there are many things to weigh up in this definition and, at the same time, many ways to offer aesthetic and functional solutions rather than just simply a visual impact.
What vision do you want to bring to DaTE? Why have you chosen this fair again?
Our vision, as an independent innovative company with a purpose, a mission that extends beyond business, posing environmental and social goals.
The identity of our brands: Modo, representing design and functionalism, and Eco, a groundbreaker in sustainability.
The goal to bring an everyday solution for customers who wish to actively express their own personal style rather than passively follow the rules laid down by big-name brands.
We believe in DaTE because it’s an event that is as creative as it is practical and effective for visitors and exhibitors.
How will you communicate your design strategy at DaTE?
With the communication strategy of our brands, all conceived in-house by our New York-Milan-Stockholm team, and of course through the product, which is always at the forefront for independent brands.
