On Saturday 9 and 10 September at the Stazione Leopolda of Florence, there will be the 11th edition of DaTE, where avantgarde eyewear will be revealed with its most innovative features. Many of the most creative designers will present their proposals, where inspiration and experimentation unite in futuristic visions.
While waiting for DaTE, we have interviewed some of the key players.
Today we meet Davide Degl’Incerti Tocci, owner and CEO of Nannini.
What is your concept of creativity?
For us, the concept of creativity is multi-faceted: we find it in our personal incentives and passions, and we apply it every day within the business context with flexibility, skill and energy to find new inspiration.
Thanks to the important support of totally integrated production, we can constantly experiment with new work projects, opening the door to our creative inspiration which is aided by our very young company workforce and influenced by one of our passions: travelling around the world.
For these reasons, creativity for me and my team plays an essential role in everyday life.
It is through blending creativity and manufacturing skill that all our collections emerge, produced entirely in Reggio Emilia.
What vision do you want to bring to DaTE? Why have you chosen this fair again?
For us, DaTE is a pivotal annual event; it is the most stimulating fair for the Italian market, not only from a business point of view but also as an opportunity for encounters and sharing with our colleagues of the independent eyewear world.
Being able to premiere our new collections to our customers, in a splendid setting like the Leopold, is always very exciting.
DaTE also differs from other events in the industry: accessible ‘democratic’ spaces, each the same, allow the product to be highlighted without any of the particular structures that dominate larger-scale fairs.
It’s the perfect time to enjoy a preview of upcoming trends and fashions in the market. Exhibitors enthusiastically present collections, attempting to communicate the value of their way of perceiving eyewear.
How will you communicate your design strategy at DaTE?
For us, it’s not about one single design strategy but three, all of which are very different from each other.
Giorgio Nannini will present 10 eyeglasses and 8 sunglasses, all conforming to the brand philosophy: iconic shapes, strong acetates, coarse grinding and rivet hinges.
The acetate forms are reinterpreted in impressive volumes, with coarse grinding and close attention to detail.
We will have various innovations also in the HD acetate capsule collection by Giorgio Nannini, Filum: 6 new shapes and the addition of a metal clip-on sunglass lens, to enhance the male segment of the collection.
Regarding Onirico, our most eclectic brand characterised by ever more sophisticated bonding, we will present 6 women’s models and 2 for men. As usual, and only for the women’s models, there is big news on the texture front in the silk capsule.
I am sure that Common Ground, our latest Nannini addition, will surprise all our customers at DaTE. The project comes from my idea to integrate within one collection all the production processes of our company, including our production of cellulose acetate sheets.
At DaTE we will present 9 new models and we decisively drive, as always, towards extreme design and colour choices.
There is no distinction between male and female models, for us they are all gender-free. Our aim is to offer the market a cross-sector collection for a fashion-aware public but with a strongly competitive price: this is where our concept of accessible “democratic design” comes into play.
