Zac Efron Stars in the New Police Campaign for the SS25 Eyewear Collection
The American actor and producer is the new face of the house brand of the De Rigo Group.
In this new campaign, the internationally renowned artist brings his acting skills to the forefront, placing Police at the heart of the imagery. The result is a series of intimate and deeply intense shots that redefine the concept of masculinity—liberated and less stereotyped.
These exclusive portraits, captured by photographer Brian Bowen Smith—renowned for shooting some of the biggest movie stars and fashion designers—offer a fresh perspective on contemporary masculinity.
With a career spanning both film and television, Zac Efron is one of Hollywood’s most in-demand talents. He first rose to fame through the Emmy-winning High School Musical trilogy, a global Disney Channel phenomenon. His career has since evolved with standout performances in Hairspray (2007), 17 Again (2009), The Greatest Showman (2017), A Family Affair (2024), and the critically acclaimed The Iron Claw by Sean Durkin. That same year, he received his star on the Hollywood Walk of Fame. Additionally, in 2020, he produced and hosted the two-season Netflix docuseries Down to Earth, in which he travels with entrepreneur Darin Olien across various countries exploring sustainable lifestyles—a cause close to his heart.
Authenticity and passion are at the core of Police’s story—values that Zac Efron perfectly embodies, portraying a new kind of man: modern, environmentally conscious, and capable of reinventing himself while staying true to who he is. Before him, actors such as Bruce Willis, George Clooney, and Antonio Banderas, as well as sports legends like David Beckham, Neymar Jr., and Lewis Hamilton, have lent their faces to represent the contemporary Police man.
“We are thrilled to collaborate with Zac Efron, a truly talented and ever-evolving actor who perfectly embodies the style and image of Police,” says Barbara De Rigo, Chief Marketing Officer of De Rigo. “This partnership merges the charisma and personality of the artist with the strong and distinctive identity of Police.”
“I’ve always loved Police as a brand, and it was a real pleasure to work with them,” says Zac Efron. “I especially appreciated the opportunity to get to know the entire team during this experience. I think we’ve created some really exciting material—I can’t wait to see what the audience thinks!”