2025 Edition

Business, innovation, trends, sustainability, and inclusion. These are the key words of the 2025 edition which, once again this year, introduced several new features: the Academy, previously located in Pavilion 2, has returned to Pavilion 6, now sharing space with the Tech area and creating unique synergies. The layout of Pavilions 2 and 4 has been reorganized to welcome new exhibitors and allow for the expansion of some stands. The Start Up area is also growing, confirming the dynamism among younger generations, who continue to believe in and invest in this challenging industry. The iconic squares have been redesigned with new installations and a new spatial layout, and digital services for exhibitors have been introduced. A new interactive map was also available on the website and App.
Otticlub has transformed into The Vision Stage, expanding its activities and confirming its role as a space for dialogue and discovery.
As in every edition, special guests graced the “stage” of MIDO, turning it into a truly glamorous event. And finally, the MIDO AWARDS honored young designers, optical centers, exhibitors, and industry professionals who are constantly striving to improve themselves and their profession for the benefit of the entire supply chain. All the award winners are featured in the dedicated section.

More than 42,000 attendees from 168 countries, and 1,200 exhibitors, of those 140 new entries and about 930 international, in 8 exhibit areas across 7 pavilions.
There was substantial growth in attendance numbers from Europe (+9%), above all from Germany and neighboring countries (including Eastern Europe). Remarkable growth from Africa was driven by countries bordering the Mediterranean, such as Egypt, Tunisia, Algeria and Morocco. Attendance from South America also rose thanks to participation from Brazil, Argentina and Venezuela, while the Middle East saw an increase of 11% from the UAE and 40% from Israel.
In addition to visitors, MIDO 2025 recorded more than 16,000 exhibitor attendees over the three days, from stand staff to company employees, agents, representatives and distributors.
More than 400 accredited journalists were on hand (+25% vs 2024), along with 300,000+ user interactions (+20% vs 2024) on the event’s main channels. Specifically, MIDO-generated content received more than 3 million views (+50% compared to last year). The number of followers on each social profile also increased, with Instagram achieving +12%, highlighting the strong ties between the largest international eyewear show and its digital community. Nearly 35 thousand users visited the website, while the App’s interactive map was the feature attendees used most, followed by the exhibitor search function.