EssilorLuxottica ha annunciato il lancio dei nuovi occhiali smart e uditivi, recentemente esposti per la prima volta al Consumer Electronics Show (CES) a Las Vegas.
“Throughout our 10-year smart eyewear journey, we have honed our R&D, manufacturing, and distribution capabilities through several partnerships and product releases, including the recent introduction of Ray- Ban Meta. At CES, we will take our place among the world’s leading innovators with a product, Nuance Audio, that has the potential to improve quality of life for over a billion people,” said Francesco Milleri, Chairman and CEO at EssilorLuxottica.
The company has created a prototype for Nuance Audio, a pair of glasses with advanced hearing technology built in. Hearing solutions is an underpenetrated market where, similar to vision care decades ago, consumers are averse to wearing traditional corrective devices for a number of reasons including their visibility, discomfort and price – the company stated.
Designed for consumers with mild to moderate hearing loss, Nuance Audio will eliminate the psychological barrier that has stood in the way of adoption of traditional hearing aids integrating proprietary state of-the- art open-ear hearing technology into fashionable eyeglasses. Nuance Audio is expected to launch in the market starting with North America in the second half of the year.
EssilorLuxottica is also the creator of Ray-Ban Meta, its iconic Ray-Ban glasses with built-in cameras, open-ear audio, AI-powered solutions and the ability to livestream and take calls hands-free. The company also highlights its new HELIX division with Vision(X), an intelligent and interconnected platform that will help modernize eyecare practices offering a full range of innovative digital solutions including tele-optometry and big data services for the world of optics. Nuance Audio, Ray-Ban Meta and HELIX are a testament to EssilorLuxottica’s commitment to moving the eyewear industry forward into a new era of interconnected and AI-powered devices and solutions – the company states.
www.essilorluxottica.com
