EssilorLuxottica promises broad selection of branded designer frames for MIDO 2024 release

At MIDO, EssilorLuxottica will present a wide selection of optical and sun models from their brand portfolio, including Ray-Ban, Vogue Eyewear, and many others.

As a press preview, Ray-Ban, will present two of its iconic models, Clubmaster and Aviator. The Clubmaster, in an optical version, became a symbol of an entire generation by embodying the nonconformist and intellectual spirit of the 1960s. Attention to technical details is combined with refined stylistic research, making the Clubmaster a true and timeless classic ''capable of satisfying even the most demanding consumers with its understated yet sophisticated lines,'' the company says. As for the Aviator, it is an icon of style and design, a model that marked the beginning of a timeless legend. Created to meet the growing needs of US military aviation pilots, the Ray-Ban Aviator has gradually established itself as an essential accessory in unisex fashion.

Instead, Vogue Eyewear will present a sun collection that includes two models. Both propose a serious style: while the first has a square shape and bold volumes, the second is clean and contemporary with a low-slung double bridge.

Also presented in preview is Persol, with a sunglass in bio-acetate with a distinctive shape and colors reflecting a younger audience eager to express their personal style, and an optical one featuring the iconic folding key bridge.  In bio-acetate we also find among the preview proposals an elegant vintage-inspired oval frame by Giorgio Armani Eyewear, in shades of yellow, and a model by Emporio Armani Eyewear that with its round and bold lines, in black, expresses the brand's timeless elegance.

Two models from Dolce&Gabbana’s collection will then be presented: the first one, features an irregular geometric shape and metal temples embellished with sinuous lines and the DG logo crossed in bright crystals, an authentic expression of contemporary flair and aesthetics, while the second is in acetate, with a modern style and a wide, rectangular shape. The black lenses match the temples of the same color, adorned with the Dolce&Gabbana logo in silver.

Sparkling and playful, on the other hand, are the Swarovski models: the first one is a refined sunglass with a sinuous design, amplified by an oversize Swan, Swarovski's iconic and recognizable logo, and adorned with more than 300 crystals. The second, with its wrap-around shape, shines thanks to Swarovski crystals that offer a unique eyeshadow effect and sparkle on the rosy lenses. Versace Eyewear, on the other hand, presents two models from the new campaign featuring Dwyane Wade, an eyeglass and a sunglass featuring a square shape and the distinctive Medusa head symbol.

Then there are the models with a more sporty and functional appeal, but perfect for everyday wear, starting with Oakley, which presents the new Sphaera and BioSphaera models, designed to be versatile frames and winning allies in achieving maximum sports performance. Two brand-new models by Ferrari will then be presented: the first, from the Scuderia Ferrari line, has a mask shape, projected towards the future, with wraparound side elements on which the iconic Ferrari Scudetto stands out; the second, from the Ferrari line, is a reinterpretation of a classic shape, with thick temples on which the legendary metal Cavallino logo appears. With Arnette, on the other hand, we have a wraparound model, typical of the 1990s, with a thick flaming temple and a bold contrasting logo, and a model with a square silhouette made eye-catching by textured camouflage temples.

Essilorluxottica.com