HISTORY OF MIDO

Although eyeglasses and sunglasses had already been on display at the Milan general trade fair for a few years, at the beginning of the 1970s a group of forward-thinking Italian entrepreneurs decided to create a dedicated event to the eyewear universe and they called it MIDO. Their companies were to become the leading actors on the international scene and MIDO was to destined to be the world reference appointment for the eyewear industry.