Daniele Novello
Consumer Behaviour & Insights Manager – NIQBio
More than twenty years of experience in market research; He leads Consumer Behavior & Insights at NIQ Italy.
He is responsible for NIQ’s consumer scenarios and has developed deep expertise in U&A & purchase‑journey research.
Daniele oversees OMO (NIQ Optical Monitor Tracking) and has worked with several leading eyewear brands.
He has been a continuous collaborator with Mido since 2018.
He is responsible for NIQ’s consumer scenarios and has developed deep expertise in U&A & purchase‑journey research.
Daniele oversees OMO (NIQ Optical Monitor Tracking) and has worked with several leading eyewear brands.
He has been a continuous collaborator with Mido since 2018.
Events
Monday 2 Feb — 2026
Preview of European Eye Health and Eyewear Market Study.
Daniele Novello (Consumer Behaviour & Insights Manager – NIQ), Giulia Besana (Consumer Behaviour & Insights Senior Consulant - NIQ).
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Powered by NielsenIQ for MIDO.