Daniele Novello
Consumer Behaviour & Insights Manager – NIQBio
More than twenty years of experience in market research; He leads Consumer Behavior & Insights at NIQ Italy.
He is responsible for NIQ’s consumer scenarios and has developed deep expertise in U&A & purchase‑journey research.
Daniele oversees OMO (NIQ Optical Monitor Tracking) and has worked with several leading eyewear brands.
He has been a continuous collaborator with Mido since 2018.
He is responsible for NIQ’s consumer scenarios and has developed deep expertise in U&A & purchase‑journey research.
Daniele oversees OMO (NIQ Optical Monitor Tracking) and has worked with several leading eyewear brands.
He has been a continuous collaborator with Mido since 2018.