Harvey Michael Ross
Creator of the award and founder of Viva International Group, HMR Holdings and CEO of Optyx New YorkBio
Harvey Michael Ross is a veteran of the global eyewear industry with over five decades of experience spanning design, manufacturing, and retail. He was the founder of Viva International, one of the most influential eyewear companies in the world, and currently serves as Chairman of Ross Holdings LLC and CEO of OPTYX New York, a premier luxury eyewear retail chain with 14 locations across New York.
In honor of his lifelong commitment to eyewear design and innovation, Ross created the Sergio Cereda Eyewear Design Award to preserve Sergio Cereda’s legacy and to celebrate the future of eyewear design by supporting emerging global talent.
In honor of his lifelong commitment to eyewear design and innovation, Ross created the Sergio Cereda Eyewear Design Award to preserve Sergio Cereda’s legacy and to celebrate the future of eyewear design by supporting emerging global talent.
Events
Saturday 31 Jan — 2026
Sergio Cereda Eyewear Design Award Ceremony.
Presented by Ingrid Dodd, Global Director SCA
Lorraine Berton (President of ANFAO and MIDO), Harvey Ross (Creator of the award and founder of Viva International Group, HMR Holdings and CEO of Optyx New York), Caterina Cereda (Independent Design & Strategic Consultant), Stefania Cereda (Design Consultant, EssilorLuxottica North America Product Team).
Lorraine Berton (President of ANFAO and MIDO), Harvey Ross (Creator of the award and founder of Viva International Group, HMR Holdings and CEO of Optyx New York), Caterina Cereda (Independent Design & Strategic Consultant), Stefania Cereda (Design Consultant, EssilorLuxottica North America Product Team).