Massimo Barberis
ANFAO Vice-President with responsibility for internal market and relations with retail and ophthalmologistsBio
Managing Director - Rodenstock Italia S.r.l.
Extensive experience in the optical sector, from Marketing and Commercial Management to General Management, joined Rodenstock in 2022 holding the position of Managing Director Rodenstock Italia.
Events
Monday 2 Feb — 2026
Beyond Sight. Business models, CRM and KPIs for tomorrow's optical centre. Discussion with the authors Anna Gatti and Massimo Barberis.
Anna Gatti (Business management consultant for optical shops), Massimo Barberis (CEO of Rodenstock Italia and marketing expert).