Allison: 75 million euros in 5 years with John Richmond

The first eyeglasses and sunglasses line by John Richmond, produced by Allison, will have its official debut at Silmo in Paris; the project will be backed up by an initial advertising investment of around 1.5 million euros.

In the first year, Allison expects to sell 150 thousand pairs of glasses, reaching 100 thousand every 12 months. Total turnover for the first 5 years of the agreement are forecast to be 75 million euros.

'We strongly believe in this project, also because John Richmond has incredible talent and potential and the new eyewear collection is truly astounding', said Saverio Moschillo, the British brand's manager and partner.

(Source: MF Fashion)