Michael Schumacher Will Be the New Testimonial for Sting Eyewear

The De Rigo Group, one of the world's main producers and distributors of high-quality eyewear, signed a prestigious agreement with the many-times Formula 1 champion, Michael Schumacher.Michael Schumacher will in fact be the testimonial for the Sting Occhiali brand by De Rigo in the 2004 advertising campaign.

The Formula 1 champion was chosen because he meets the De Rigo Group's international image requirements and, thanks to his popularity and appeal for all ages of public, he is the perfect personification of Sting eyewear, a product that has a transversal market positioning.