Alliance between Vision Care Product News and Vedere International

First Vision Media Group, Inc., publisher of Vision Care Product News, and Edizioni Ariminum Srl, publisher of Vedere International, have signed a strategic alliance to create co-marketing, sales and editorial opportunities for the optical industry on both sides of the Atlantic.

Through this agreement, the sales organization at Vcpn will represent Vedere and its sister publications, E&F and Tech International to U.S. advertisers. In turn, Vedere's sales agents will represent Vcpn, Optical Lab Products and other First Vision publications to European and Asian advertisers.

The publishers have also agreed to produce jointly a supplement series for 2005 to be called 'American Style'. It will be designed to showcase American eyewear brands to optical marketplaces around the world. The first of these supplements is slated to be published in the first half of 2005, for distribution to major European and Asian trade shows, as well as the readership of Vedere International. A second half supplement will follow with similar worldwide optical distribution.

'We're excited and privileged to be a partner to Vedere International and its team of seasoned publishing professionals', said Frank Giammanco, president & Ceo of First Vision Media Group. 'We're certain this relationship will bring good things to both companies, and our respective customers and readers'.

Said Isabella Morpurgo, publisher of Edizioni Ariminum: 'The strides and accomplishments made by Vision Care Product News and its staff in the U.S. market in a very short period of time make them a very strong partner to Vedere. Through our combined efforts, we hope to bring exciting, new communications tools to the optical world'.