Arnette at the 2004 Olympics with Italian female beach volleyball team
Luxottica Group, owner of the Arnette eyewear brand, announced yesterday a new partnership with Daniela Gattelli and Lucilla Perrotta, the leading duo in the Italian women's beach volleyball team, for the forthcoming 2004 Olympic Games.
Arnette's partnership with the Gattelli-Perrotta beach volleyball team will extend throughout the current season, from 1 March to 31 October 2004. Gattelli and Perrotta will be wearing Arnette eyewear at all their matches in the World Beach Volleyball Championship, as well as in the 2004 Olympics in Athens.
Giovanni Spinelli, marketing manager at Luxottica Group, comments: 'Our partnership with the Gattelli-Perrotta beach volleyball team is true to the tradition of Arnette, a label that for more than a decade has been the eyewear of choice for leading athletes all over the world. Beach volleyball is currently an emerging discipline that enjoys increasingly widespread popularity in Italy and abroad. We are happy that Arnette has been chosen by Italy's leading women athletes, who are also ranked in the world's top ten. We can't wait to see the pair performing in the forthcoming 2004 Olympic Games in Athens, and we are proud that Arnette will be their partner at this time in their career'.
Paolo Rivelli from R&V Consulting, the agency that manages Gattelli and Perrotta, adds: 'We are happy to have as a strong brand like Arnette as one of our partners, which has a track record of involvement in sport. For a beach volleyball player, sunglasses are not just a fashion accessory. They offer precious eye protection, and help the athletes to reach their peak performance during a match. The Arnette collection is a complete range. It meets all the eyewear needs of Gattelli and Perrotta, ensuring maximum comfort, outstanding protection, and a young, dynamic design that reflects their personalities'.
The partnership welcomes Daniela Gattelli and Lucilla Perrotta into the stable of athletes that Arnette has assembled for the 2004 communication campaign in the Italian, Greek, and Austrian markets.
The models that Gattelli and Perrotta will wear for the 2004 campaign all feature flexible Grilamid plastic frames, injection-moulded acetate side-pieces, and 8D base polycarbonate lenses. Arnette 4022 is a combination of injection-moulded polycarbonate frames in high-impact, full or shaded colours, with classic or mirror lenses. Arnette 4020's keynote is an intense, extremely varied colour palette. The simple, sporty design with flexible, wrap-around side-pieces ensures maximum eye protection and absolute comfort of fit.
Today, more than eighty athletes wear Arnette sunglasses for a wide range of sports ranging from surfing, wakeboarding, kite surfing, motorcycling, skateboarding, and snowboarding to motocross, and many more.
