Briko: from the field to the sea of the Internet

Strong, tough and elegant in its all-black attire, the new Briko website is an expert guide that will accompany the visitor while describing the protection and safety endowments that distinguish Briko eyewear, goggles, helmets and clothing, without setting aside the comfort and aesthetic quality dictated by an ever-excellent design. All qualities made possible by applying new generation technologies and materials.

The home page opens up with a close-up view of the cutting edges of the collection and with the invitation to select from bike, snow, outdoor and eyewear. Once the area of interest has been selected, the guide continues by illustrating the sub-areas (e.g. bike is divided into Road-Mtb-spinning-triathlon-eyewear-accessories) that contain exhaustive reports on all the products of reference, which are divided by name and category of interest (e.g. helmets-clothing-underwear). It is all supported by a 'storefinder' so you can immediately find the retail store closest to you.

Navigation of the website, designed and created by Develon, is the transversal type. For example, while you are looking at any article you can always enter the personal file of the athletes who wear it, the description of the technologies that characterize it and suggestions on how to match it with other Briko products so as to create your own 'total look'.

Stars of the new Briko website are also, and naturally, the great bike and snow athletes who are found with their biographies and pictures that immortalize them during the most outstanding moments of their careers. The website spotlights the leading champions of the Vini Caldirola cycling team, with Stefano Garzelli, this year one of the top favourites in Giro d'Italia, at the head of the list.

The news section keeps web surfers always up to date on the latest news, such as Nitro, the lightest sports eyewear model in the world, or the ski helmet dedicated to Bode Miller, which will arrive in the stores starting next September… and then there are appointments, race results and everything that every performaniac has to know about.