
De Rigo makes Mini sunglasses
Mini, the eclectic brand of the Bmw Group, and the De Rigo Group have signed an important two-year license contract. Starting 2004, De Rigo will produce and distribute eyewear with the Mini label, the result of a close collaboration between De Rigo's product office and the Mini design department.
A trendy brand, but at the same time a legend in the world of automobiles, Mini is also synonymous of a lifestyle that's sparkling, nonconformist, young and cosmopolitan, that finds a new form of expression in eyewear.
The Mini eyewear distribution policy will be developed on worldwide level by using the optics channel, exclusive department stores and Mini dealerships.