Emporio eyewear for Armani's 50th outdoor poster

The 50th Armani poster will appear end March on via Broletto. The image chosen for the occasion will be that of the two famous Ukrainians, Milla Jovovich and Andriy Shevchenko, testimonials for Emporio Armani eyewear and appearing together for the first time (the collection is produced and distributed by Safilo).

Giorgio Armani made his 'debut' in the world of outdoor posters in 1984 with the image of young yuppies in jackets and ties against an 'underground' background. Since then the poster on via Broletto has become a permanent part of the Milan scene.

An exhibition of the images photographed by Angelo Mereu for the 50 posters will be presented during Furniture Fair week at the Armani area on via Manzoni 31. Starting April 14, the exhibition will be open to the public from 10.30 am to 7.30 pm Monday through Saturday, and from 11.30 am to 7.30 pm on Sunday 18.