First license for Romain Afflelou Créateur

After being sunglasses Product Manager for the chain of optics stores owned by his father, Alain Afflelou, 24 year old Romain Afflelou has decided to go it alone and has set up the totally independent Romain Afflelou Créateur (Rac).

Rac's aim is to create, produce and market sun and vision eyewear for brands (clothing, watches, footwear and others) that still do not have a line of eyewear. An exclusive preview of the collections produced by Rac will be presented at optics outlets in the Alain Afflelou chain, at the boutiques of French licensors, and they will be exported.

One of the first licenses obtained by Rac is the French ready-to-wear brand for women, Sinéquanone. The first collection consists of 30 vision frames and 30 pairs of sunglasses.

The vision line has 20 models in acetate and 10 in metal. The sunglasses also include one-piece lenses and come in all the latest colors.

The Sinéquanone eyewear collection has been distributed since May 15 through some selected outlets in the Alain Afflelou chain in and around Paris, in Spain, and through Sinéquanone boutiques and department stores.

(Source: Weboptique)