Giorgio Sichel at Mido with Swissflex

The Padua-based company, Giorgio Sichel, will be exhibiting Swissflex at Mido, pavilion 14/1, stand B33, the ultra-light, self-modeling and personalized eyewear.

The Padua company doesn't just aim for innovative product characteristics, it also demonstrates its sensitivity and ability to correctly interpret the modern demands of the market. It has created Swissflex as a complete package which, apart from the product itself, offers management through Internet services, promotional backup for outlets, eyewear sales logistics, and guarantees the technical preparation of the product ordered by clients.

Swissflex offers comfort and it is extraordinarily adaptable, the result of the symbiosis of Swiss technology and Italian design. It is modeled around the face and the passions of even the most demanding clients, it is biocompatible, very lightweight and it can be totally personalized. Biomedical and temperature-regulating plastic materials make it anallergic and extraordinarily flexible, which is also thanks to the absence of metal or glued parts. Weighing only 2.5 grams, its structure guarantees total 'individual adaptability' as it is 'build' around each person's face.