Intercast: new campaign for Nxt

Intercast confirms the important promise of the lifelong shatterproof quality of lenses in Nxt, the optical polymer for which it owns the patent rights, in the launch of a new international advertising campaign.

Aimed primarily at eyewear producers and professional opticians, but also designed to create new awareness in the end-user, the new advertising campaign will appear throughout 2004 in the sector's best international publications. Clear and incisive graphics and concepts will facilitate the interpretation and understanding of the unique and distinctive characteristics of the Nxt polymer.

Nxt lenses are already used by top brands, including Celine, Etro, Exté, Fendi, GF Ferré, Givenchy, Loewe, Max Mara, Police, Romeo Gigli, Randolph Engineering, Zerorh+ and others.