John Deere, from tractors to eyewear

John Deere is one of the oldest industrial companies in the United States, whose tractors, dozers, and lawn mowers have shaped, built and groomed America since 1837. Starting in Fall 2004, however, America will experience the juxtaposition of John Deere in apparel as interpreted by Paul Frank.

The collaboration will make its debut at the Magic Marketplace tradeshow Feb. 23-26, 2005 at the Las Vegas convention center with a special appearance by Paul Frank himself signing autographs from atop a John Deere utility tractor.

In a one-year agreement with Deere&Company, Paul Frank Industries will produce clothing and accessories bearing the official John Deere logo. The collaboration includes product offerings such as pajamas, swimwear, outerwear, vinyl accessories, eyewear, and even sportswear for men and women.