Marc Jacobs selects Safilo for its eyewear

Safilo Group and Marc Jacobs International have announced the launch of the new Marc Jacobs branded eyewear collection.

The seven years license agreement for the production and distribution of the Marc Jacobs eyewear collection, renewable for another four years, further strengthens Safilo's position as world leader in fashion and luxury eyewear and consolidates its partnership with the Lvmh Group.

As set out by the terms of the new license agreement, the line will be officially presented to the market with the 2005 Spring/Summer collection: developed under the guidance of the American designer, the collection will include both sunglasses and prescription frames and will be distributed internationally through the most prestigious opticians and in all Marc Jacobs boutiques.

Vittorio Tabacchi, Chairman of Safilo Group, said: 'The agreement with Marc Jacobs, a successful designer for both his own line and Louis Vuitton, confirms that Safilo Group is the ideal partner for the development of luxury and fashion eyewear, thanks also to the high stylistic and quality standards which characterize the Group. The sunglasses and prescriptions frames collection can count also on the particularly selective distribution structure which will guarantee the correct positioning of the product. It will be an exciting experience to work with such a creative and innovative designer such as Marc Jacobs'.