Mido 2004 positive for VidiVici

The positive results of the three days of Mido in Milan (+46% compared to 2003 edition, equal to 37,134 visitors, of whom over 60% came from abroad) are also testified to by the satisfaction of VidiVici, the Bologna-based company owned by the Danzi family, one of the protagonists in the Trend area for companies that are characterized by their technological and stylistic qualities.

Designed by a team of creatives, VidiVinci's huge stand (135 square meters) featured mirror walls and brilliant colors: shocking pink for the tables, white, black and fuchsia for the chairs, and at the sides, backlit glass displays presented the collections divided by individual brands.

VidiVici's professionalism and friendliness produced excellent results at the Fair, such as the acquisition of new distributors and new clients at home and abroad, and the opening of new and interesting markets. Great success also for the numerous new ideas presented at Mido, and the company received even greater interest by the press and the media in general.

A large number of vips visited the VidiVici stand between Friday and Sunday, sparking off the attention of TV channels which organized interviews and special editions: Friday, Nina Moric, testimonial for Exalt Cycle Glamour, and Roberto Rolfo, the young driver from Turin classified second in the World Motorbike Championships 2003 and this year with a Honda 250 in the Fortuna Team, the new testimonial for the Exalt Cycle Race sunglasses line.

Saturday, May 8, on the occasion of the visit by Vasco Rossi, testimonial and inspiration for the Il Blasco line, the stand was mobbed by hundreds of fans and onlookers who had stood for hours just to see him pass by or to ask for his autograph.

Lastly, Sunday, May 9, Massimo Caputi of 'Quelli che il Calcio' and Brigitte Nielsen, protagonist of the reality show, 'La Talpa', enchanted everyone.