New Cerruti 1881 Collection

Cerruti 1881 eyewear, presented yesterday in the boutique at Via della Spiga 20, Milan, makes a fine addition to the Allison production. Revealing an exquisite elegance of line, a stunning sense of color. Smoke grays. Pitch blacks in mix with indigo, ivory and cream with pearl pink. Brilliant carmine red.

In the eyewear, enticing geometric shapes, evocative details, the sport line's clean hi-tech design. The logo becomes a structural element, a hinge linking metal to techno materials, aluminum to steel.

Creations completely covered in leather. Precious Swarovski crystals for the most sophisticated women's models, utmost expression of the one-and-only Cerruti style in the architecture of the men's.

As for lenses, the use of graduated solar Zeiss lenses in a very select range of hues represents the added value here of Cerruti charm.

Then on the innovation front the Linea Orange introduces the leisure concept to eyewear. Accent on hi-tech materials, bi-injection of elastic with rubber, metal/injected combinations.

Art-house cinema sensations and moods. Captured in a frame in the new ad campaign shot by Stefano Galuzzi, where models Werner Schrejer and Valerie Sipp chase and find one another in a tale of pathos. Images, portraits from a movie set.