New ideas from Ars at Mido 2004

Ars has chosen Mido for the presentation of its high-performance eyewear production. Top of the new Arsenik ideas is a line with careful attention to detail to satisfy the most demanding sportspeople: high-performance goggles for skiing, snowboarding and carving, and for the lovers of motocross and enduro, but there's also super-light eyewear with high-definition lenses, perfect for those long and pleasant rounds of golf.

But Arsenik isn't just a concentration of innovate shapes and technology, it's also a stylish product with lots of fashion details, like the discreet, but luminous Swarovski for more feminine tastes.