New Inottica collections on the way

Inottica will be presenting the first My Scene and Hot Wheels collections under new licenses at Silmo Paris. Both brands are by the Mattel Group and feature dolls and car models, respectively.

The eyewear in the My Scene line is designed for girls of 8 to 12, and Hot Wheels for boys of 5 to 11 years of age.

The new collections will be accompanied by outlet-dedicated material and by particularly attractive packaging for kids.