Bausch & Lomb: Giovanni Delogu Best PureVision European Applicator

Bausch & Lomb announced that the winner of the Best European PureVision Applicator 2004 is Giovanni Delogu from Sassari.

Open to all European specialists in contact lenses, the aim of the competition is to recognize and award contact lens applicators for their commitment in 2004 to Bausch & Lomb's Hydrogel PureVision silicone lenses.

The Bausch & Lomb sales departments in Europe selected the applicators based on a vast range of criteria which included outlet staff commitment and enthusiasm, support for promotional activities at the outlet and the applicators' recognition of the commercial advantages linked to the introduction of Hydrogel PureVision silicone lenses.

Ottica Delogu of Sassari, chosen from 8 winners in Italy by a jury which included last year's winner, BO Lauenborg of Kontaktlinseintittutet, Aarhus, Denmark, and Hugh Burkitt, General Manager of Marketing Society, stood out because of his considerable commitment to the entire PureVision range as well as his development of a public relations and marketing campaign with precise objectives that led to an increase in PureVision sales.

The eight winners of the Italian stage were given the opportunity to organize, in cooperation with Bausch & Lomb, a day of promotions to stimulate interest in contact lenses.Bausch & Lomb will continue to support the outlet in order to increase PureVision lens promotional activities, such as a first application free and direct mailing to patients with an invitation to try them.

Bausch & Lomb has also decided to award Mauro Silvestrini, the winning outlet's representative, with Best Bausch & Lomb PureVision European Representative 2004.