Fabris Lane launches two new collections at Mido

Following a highly successful 2004 show, Fabris Lane will again have a stand at Mido 2005 (Hall 14/I - Booth D03), the trade show held in Milan on 6th - 9th May 2005.

The UK's sunglasses company will be presenting their Fabris Lane Made In Italy brand, together with Fcuk Sun, Ben Sherman Shades and Animal Sports Eyewear. Also available to view will be the other house brands - hip fashion brand M UK, Freerange Sports Optics and cool kids collection Monkey Monkey.

Launching for the first time at Mido 2005, Fabris Lane will also be presenting two new optical collections : Ben Sherman Optics and Animal Performance Optics. Both collections have been designed to incorporate directional branding elements and intricate detailing to fully reflect the brand values.

Mido 2004 was a remarkable success for Fabris Lane and Mido continues to be the ideal showcase to present their portfolio of desirable brands. With established distributor partners in key markets such as the Usa, Australia and Northern Europe, the long-term objective is to build a global network of distribution to meet demand in the rest of Europe and the Far East for all its collections.

Fabris Lane is a stylish collection of beautifully designed sunglasses that are deeply influenced by the company's Italian heritage. The collection offers sophisticated and glamorous styling with hand crafted frames, all made in Italy at mid market prices. The collection has a strong appeal relevant in all global markets. Ben Sherman is experiencing huge export success, particularly in the USA and Japan. It's strong British identity and key attention to detail and branding make it a very desirable international collection. Animal is young and energetic, the fastest growing UK sports lifestyle brand, and is perfectly positioned to launch into export markets representing the British scene. Fcuk is hugely successful and globally renowned as an expressive and witty high fashion brand.