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First sunglasses collection from Louis Vuitton

First sunglasses collection from Louis Vuitton

Louis Vuitton adds a new string to its bow with the launch of the sunglasses line. The new collection has not been produced under license, but in-house under the aegis of major specialists in optical design.

Louis Vuitton has devoted more than two years of research to the design to ensure, on the one hand, the highest eye protection standards and, on the other, top design sophistication in a unique and highly recognizable style with maximum quality.

The Louis Vuitton collection designed by Marc Jacobs was inspired by the 'film noir' universe and has 6 different looks: Soupçon, Faux-semblant, Complot, Conspiration and Chantage (Suspicion, Obsession, Duplicity, Plot, Conspiracy and Blackmail). The range not only offers the latest in lens shading, but above all luxurious and technically-advanced models with personality. The new collection has twelve different frame styles and a wide range of colors and materials in all forty-two variants.

All the major LV symbols are expertly 'incorporated' in the frame architecture. The famous 'S-lock' of Louis Vuitton leather items and the trunk corners have been re-interpreted for the hinges. For a more discreet signature, the unusual rounded hinge has the Monogram flower logo on the upper part. The metal frames also have the company's engraving, while the Louis Vuitton signature on the inside of the acetate temples is not printed, but inserted in the plastic as a refined intarsia.

Louis Vuitton has kept the entire project under close surveillance from creation to distribution. The best optics producers in the Jura region have contributed to the production of these sunglasses in terms of know-how and expertise. The acetate frames are cut and polished by hand, but the material itself becomes more beautiful with the passing of time, just as top-quality leather does. Because of its nature, acetate allows valuable tortoiseshell, horn and distinctive Damier to be reproduced very faithfully.

The exclusive design of Louis Vuitton eyewear is accompanied by the highest guarantees of protection against ultraviolet rays. The company has collaborated with Zeiss, the German leader for the creation and production of optical lenses. Together they have created a lens that not only offers 100% protection, it is also given a polarization treatment to reduce glare. This is followed by a second treatment which enriches color and visual field contrast without distortions. Developed exclusively for Louis Vuitton, this lens has been patented under the name of LV Landscape Vision. The lenses are produced in pairs to guarantee uniform protection.

The Louis Vuitton sunglasses collection includes six frames for women, two for men and two unisex; they will be available exclusively at Louis Vuitton stores from November 2005.

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