Italian style and flavor with Look Occhiali and Segafredo Zanetti

Look the concept factory launched a new co-marketing initiative to enhance the brand identity of the 100% Made in Italy Look Occhiali collection.

Begun last April 4 and continuing throughout the month, this important promotional initiative in collaboration with Segafredo Zanetti, the Italian industry and world leader in coffee roasting, is taking place at 100 outlets in the Finnish Instrumentarium chain.

In addition to a corner shop and window at every outlet, the consumers who buy frames from the Look Occhiali collection will receive a personalized Look Occhiali - Segafredo pack containing glasses and a special 250 g sample of Segafredo Casa espresso coffee, distributed on the Finnish market by the subsidiary, Meira.

Once again, Look Occhiali aims at the international market by focusing on the value of Italian products and, compared to the norm for the sector, by adopting unconventional communication initiatives that link up with leading companies in sectors that may be different, but which are similar in terms of image, target and product quality.