New Silhouette display
Consumers no longer look for frames that will completely change their appearance, they now prefer solutions that will enhance their individuality. They expect a wide range of products that will meet their specific needs and emphasize their personality without being overpowering.
Based on this premise, Silhouette has created a new collection of full-circle ophthalmic glasses in Spx and all its variants can be displayed at the optician's store on a new and exclusive multifunctional display system called Individual Style Concept. Consumers will be able to try on all the types available and choose the frame they prefer.
Individual Style Concept is a multifunctional display featuring a central section with 5 frames in different colors, two side panels with pictures of the products, and a drawer containing 25 front-pieces (in all the shapes and colors available) and 5 pairs of temples in the 5 different colors. The last drawer is in fact a handy shelf for serving the customer.
When the customer has chosen the lens shape that best suits his or her face, it can be tried in each of the colors available. A unique hooking system means that 25 different types of frames can be assembled and ready to wear in just a few seconds.
Individual Style Concept provides consumers with the chance to try out all the existing variants, and frees the optician from the risky business of having to keep a large stock of different items. When the choice has been made, the optician orders the requested model and, thanks to an efficient logistics system, Silhouette delivers it a very short time.
As to the specific characteristics of the new glasses, the frames are made in Spx, a feather-light material patented by Silhouette, designs are up-to-the-minute and quality is first-rate. The new collection has shapes for women, men and unisex. The five colors are all on a clear base color with inside areas lacquered in black, red, blue, brown or white. Colors are enhanced by the special iridescent effect created by the transparent Spx surface.
