OptiSource Unveils New Brand Identity

OptiSource International, the manufacturer and parent company of Nu-Chem Laboratories along with thirty-three year optical veteran Hunter Delatour, Case Craft, and LensCleaner.com will integrate all 7,000 of its products into one recognizable brand name, 'OptiSource'.

The new OptiSource brand will now consist of seven distinct product divisions, allowing them to serve the widest cross section of ECP's: Finishing, Edging, Surfacing, Lens Cleaners, Optical Tools, Accessories and Exam Supplies which are easily recognizable by new graphical icons representing each division.

'We have acquired these corporations and expanded our product line to become one of the world's largest optical supply resources. Fusing our four companies together under one corporate brand now will clear up any potential confusion among our customers,' states Daryl Squicciarini, VP of Optisource International.