Persol at the 62nd International Exhibition of Motion Picture Art

Persol is now a legend in the history of Italian and international eyewear and the cinema has always been in its DNA: in fact starting from the Sixties, the Luxottica brand models have frequently been the protagonists in some of the most representative Italian movies and have become the personal choice of numerous and unforgettable artistes.

The strong link with the movie world has not changed over the years and today it translates into a partnership between Persol and the Venice Biennial on the occasion of the 62nd International Exhibition of Motion Picture Art, to be held from August 31 through September 10.

Persol will be at the Exhibition's symbolic locations in Venice and will accompany journalists and celebrities for the duration of the event. Persol will also be gifting its own exclusive models to the most representative personalities and stars at the Biennial.

The Persol eyewear collections always feature the brand's traditional and distinctive elements that have made its lenses and frames famous for quality, design and technology. Specifically, attention to detail is expressed by the decision to offer two different gauges for sun and vision frames, which guarantee made-to-measure fit and comfort, just like the garments from the best Made in Italy couturiers.

Persol has decided to further perfect the quality and performance of its sunglasses by mounting a new, super-light and extra-slim polarized lens. Thanks to the minimum thickness of 1.8 mm, it is an exceptional combination of top performance, protection and extreme lightness, making them an excellent quality choice for daily and more frequent use. What's more, Persol also offers its aficionados a new photochromic lens with innovative technology that allows it to change color permanently, but without altering its photochromic properties. The innovative process means that the glass of the photochromic lens is colored. As it is not a surface coating, the internal coloring of the glass is permanent, and there is no risk of deterioration. The new photochromic lens mounted in Persol models comes in smoke gray, guarantees top performance and the refined look of a new and elegant color.

The partnership between Persol and the Biennial confirms and renews the successful bond between the brand and the international world of the star system and is a testimony to the brand's commitment to the world of culture and art.