Success for Olivieri Studio at Mido

Success beyond all expectations for the new, 100% Made in Italy Olivieri Studio collection by Trevi Coliseum recently presented at Mido, with a high popularity rating from an Italian and international public. Particularly appreciated were the high technological value, design and supporting sales material (original window poster and counter display).

The acetate models in bold colors blend seamlessly with the proposals in metal in bright colors and in materials that highlight size. Fixing techniques are facilitated by ultra-slim temples in plastic and by interchangeable front-pieces in cello-metal, providing the consumer with personalized color choices.

On display at the all-new Trevi Coliseum stand were the latest ideas in the Cotton Club vision line: young and innovative models featured the customary excellent design and wearability. Summery, attractive colors in shades of orange, lemon yellow, water green, azure and red with original multi-layer inserts on the temples for acetate models 083, 084 and they were an immediate hit with the public because of the versatile proposals (for the young and for reading). The offer is completed with two-color acetate models and metal articles with exclusive details printed on the temples and core.

The Clark line continues to be synonymous with quality and excellent price: a positive reaction to the new ideas in the classical section (combined with the offer of the Coliseum Line), and in the trendy young line for fashion-conscious consumers (temples a jour and front-pieces in acetate).