Area is getting ready for Mido

For Area 2005 was a truly outstanding year, made up of changes and successes. The highlight was last July's inauguration of its new premises in the splendid Cortello Villa. This event underlined the top level image of the company, whose brands have become veritable status symbols.

The revelation of the year was without a doubt Coco Song, the luxury collection which has charmed everyone with its design, the sophistication of its lines and quality of materials. Created as an ophthalmic line, due to the overwhelming success its presentation has enjoyed with the public, last October it was flanked by the sun line. At Mido, Coco Song lovers may appreciate the new models in the line with its Oriental charm. Area is also promising great innovations for all its house brands (Genesis, K:Actor and Oliviero Contini).

Another essential feature of the company' success is its attendance at trade fairs, which have always been occasions to increment sales and conquer new markets. This year it will not fail to take part in the key events of the trade: before Mido, Area is at the International Vision Expo East in New York.