Demenego startup of RoccoBarocco license

The Demenego Group, which already holds licenses for the Think Pink, Tonino Lamborghini and Dunlop collections and has license projects with high positioning on the market, signed an agreement for the distribution in Italy and abroad of the new line of vision and sunglasses by women's apparel brand RoccoBarocco.

The collaboration between RoccoBarocco and Demenego will begin with the distribution of the spring/summer 2006 collection to be presented at Mido (Pav. 15/I - Stand B59/C70). In recent years, RoccoBarocco has cut itself a considerable slice of the market of young buyers. The glasses will be available in stores, megastores and multibrand outlets and distribution will also cover Europe, the Middle East and the Russian market.

A famous and well-established brand, RoccoBarocco owes its success to the extension of its consumer target which, in addition to the top segment, now includes younger buyers who like the fresh, modern spirit of the lines as well as the label's romantic and sensual colors.

For this S/S, the collection's testimonial is Fernanda Tavarez and will be joined by a line of glasses, which will be completed with new collections starting next fall/winter.