Diesel opens in London

May 18 will be the official launch of the new Diesel flagship store on the corner of Bond Street and Grosvenor Street, London, open since April 13.

The outlet concept is the latest result of research by the company's interior design team.

In a surface area of 550 square meters, the store hosts all the Diesel collections. Special attention is given to accessories: bags, shoes, watches and sunglasses. The first focuses on the collections for women and men and includes items in denim.

Another feature is the jewelry collection and the unique garments produced only for distribution into this channel. A special private area has been created to give VIPs and celebrities an exclusive shopping experience.

As Renzo Rosso declared, 'To me, London is a great example of how Diesel is progressing. The opening of the Bond Street store is another step toward what we call premium casual wear'.

(Source: FashionMagazine)