Ferrari Eyewear for luxury and exclusiveness

At the Ferrari Store on Piazza del Liberty, Milan, Jean Todt, Director General of Ferrari, and Maurizio Marcolin, Ceo Style&Licencing of the Marcolin Group, welcomed the press invited to the debut of the Ferrari Eyewear collection.

Aimed mainly at a male consumer, Ferrari eyewear does not exclude a woman's desire to embrace the Ferrari world: 18 sun models created with two concepts - Luxury and Elite Sport - two areas of the Ferrari world with different nuances, but nevertheless dedicated to luxury and exclusiveness.

The collection enfolds the unmistakable details of the Ferrari world and absorbs its history and image: from the Rampant Horse emblem on the frames, to the rotating side-pieces reminiscent of the 'gull-wing' opening of the doors on the Enzo supercar, to Burgundy in the famous red that symbolizes the brand. The perfect synthesis of artisan skill, design and innovation, the Ferrari eyewear line is the total expression of Italy's vocation for excellence and perfectly interprets the style and value of the Maranello-based automobile company.

The high quality of the product is perfectly matched with selective and strictly-controlled distribution: 'The sun collection will be available from May at leading opticians' stores and at Ferrari Stores, worldwide, bringing the number of outlets during the first year to 2,000, 600 of which are in Italy', Maurizio Marcolin stated.