Italian research and technology for Briko models

Made in Italy doesn't just mean high fashion and luxury cars, but sweat, effort and success in sport.

Briko, the leading Italian company for the production of sports apparel and accessories, shines a new light on Italy's potential as a hotbed of successful products.

With its goggles, tracksuits and helmets, as well as the 'magic' wax for Alpine and cross-country skis, for the biathlon and the freeride, and with products for various biking disciplines, sweaters, salopettes, helmets and glasses, Briko has continued to reap successes at international races since 1985.

The secret is its great passion for sport that allows Briko technicians and designers to be on the same wavelength as the athletes and to understand and anticipate their needs.

Innovative technological solutions are the jewels in Briko's crown, the results of a constant and attentive commitment to research and development in synergy with the world's top athletes.

No-one better than Benjamin Raich, Bode Miller, Nicole Hosp, Pietro Piller Cottrer, Danilo Di Luca, Stefano Garzelli, to name just a few of the numerous sponsored athletes who collaborate with Briko, can provide useful information during the design and testing stages to make each product capable of providing the athletes with unique technical and functional support during their performances.

This is why we were the first to research and use new and futuristic fabrics like Sensitive, which revolutionized the concept of run-proof fabric, to provide support, breathability and freedom of movement, or like Superroubaix, a bi-elastic fabric with high technical and tactile characteristics which is highly resistant to wear and is anti-peeling; it supports the muscles, is comfortable on the skin and keeps the circulation moving. Not to mention Briko's Seamless, a polypropylene that acts as a heat regulator and allows the body to breathe.

With Briko products for biking and skiing, champions win their races and enthusiasts can reach and surpass their limits, confident that they are wearing the right garments and accessories for large and small sporting endeavors.