Jeckerson signs co-branding with Diadora and aims at a total look

Jeckerson, the Bolognese brand, part of the Fashion Time group, has entered into an agreement with Diadora for the production of a co-branded limited edition of sneakers inspired to golf.

The new Diadora Jackersons - one model with three color variants - will be distributed to a few selected boutiques in Italy come July.

For Jeckerson the agreement with Diadora represents a further step toward the definition of a total sport-chic look for men and women. 'After the pants with patches on the thighs, which are our best seller and represent 80% of sales', chief executive Gianni Cantarelli declared to Milano Finanza Fashion, 'our total look for men, women and children is now present in 600 stores in Italy and 150 in the US, Spain and other European countries. In the next few days, we should be signing a contract with a new licensee for the production and distribution of a new eyewear line'.

(Source: Milano Finanza Fashion)