Look Occhiali campaign 'Emerging Ideas'

After the successful Made in Italia campaign, a new communication initiative starts for the Look Occhiali eyewear collection, styled and manufactured in Italy by Look the concept factory.

In particular the initiative is tied to the launch of new metal model 10090, a sporty-savour product, with a strong technical connotation and an aggressive and up-to-date stylistic approach.

This is a metal frame, proposed in 6-base and 8-base versions, light on the design level and also in term of weigh, interpreter of a dynamic and metropolitan life-style. Colouring is in line with a sober, modern and refined style, thanks to the use of double fading colours that go from anthracite grey to black, from brown to red-purple, from white to silver. Catchy detail is the Italian flag, represented by the use of thee dots coloured white red and green inside the temple-tip.

Look Occhiali confirms its own vocation to research, proposing together with model 10090 other interesting proposals, already available since Mido 2006.

The Emerging Ideas claim, that supports the launch of model 10090, declares once more the role of outsider of the sector of a company able to establish its own presence on the international market, maintaining its own entire productive organization in Italy.