Marco Melandri Exalt Cycle testimonial

VidiVici Occhiali returns to MotoGp as a protagonist with Marco Melandri, the histrionic driver of the Gresini Racing Fortuna Honda team and new testimonial for the Exalt Cycle line.

Exalt Cycle by VidiVici Occhiali will accompany Marco Melandri throughout the 2006 season, support him in his races and protect his eyes on the track and in everyday life, with the Seychelles sun model. The drop design, acetate structure, little plate with the engraved Exalt signature, double XY monogram on the temples, and the smoked lenses are the dictates for these glasses with character.

An enthusiastic Lele Danzi, General Manager VidiVici Occhiali, said: 'The world of sport has always been part of our DNA. We are united by passion, courage, tenacity, character and showmanship. Without doubt, Marco is an exceptional testimonial. Vice-champion of the MotoGp World Championships in 2005, he is undeniably talented, but his inborn charisma and generosity on and off the track make him a very popular personality'.

'I'm thrilled by this sponsorship', Melandri commented. 'VidiVici is from Emilia-Romagna like me, I feel I'm one of the family. There's a team spirit here and that's what makes the difference and gives you the strength to fight and win'.

For this sponsorship, VidiVici Occhiali will produce an advertising campaign and relevant POP material. The first appointment is on the Jerez circuit in Spain, March 26.