Mido 2006 photograph album

With almost 42,000 visitors, an increase of 6.3% compared to 2005, the 2006 edition of Mido confirmed that eyewear is definitely on the upturn at world level.

For the last time at the Fieramilanocity pavilions, the Milan fair was marked by the usual series of announcements, presentations and events, which were attended by many personalities from the world of sport and show business invited by the various companies.

Furthermore during Mido 2006 the Consorzio Comunicazione Vista launched an official debate, which aroused the lively interest of sector operators and gave a preview of the first communication campaign (due in October) which will focuse on progressive lenses.

The new location at Rho-Pero will host Mido 2007 and to present it to visitors and exhibitors alike, a specific area has been set up with screens showing the new exhibition area and with headphones for listening to information about the new area.

All the excitement of Mido 2006 can be relived in a comprehensive photograph album, online inside our Special on Mido.