Milan preview of new Allison collections

Thursday, April 6, at the new location of the Allison press office on Via Crocefisso, Milan, was a successful press day and presentation of the company's new collections which will be launched at Mido (Pav. 14/I - Stand A06-25/B10-26): rimless frames in acetate, metal or combos in bubbly colors like orange, pink and yellow, and oversize or wraparound sunglasses for fashion-conscious consumers who also want quality.

Every collection produced and distributed by Allison stands out because of the high standard of quality and style, and the technological know-how that comes from forty years of experience in the eyewear sector. The Allison collections are available at leading opticians' and optometrists' and are distributed worldwide.

Allison has always supported scientific research and with the Easter vacation just around the corner, it presented guests with Easter chocolate eggs bought from the Italian Leukemia Association (AIL).