Nau!: a new star in the optics world

Nau!, Italy's new sign for franchised opticians, was created by business people who are backed up by considerable experience in the optics and retail fields, and who want to give the sector a significant change in direction.

It all started with their belief that over time the optics market has become increasingly standardized at all levels, with stores that are photocopies of each other and which offer the same services and sell the same, or similar, strictly designer and necessarily expensive products.

Nau! has been developed around a project which focuses on a different kind of optics business and its simple and surprising concept can be perfectly summed up by cheap & chic.

Yes to giving maximum attention to what will appeal to customers, yes to wide choice, high quality and trendy models, but also to major attention to 'service' and the best value for money.

Nau! also presents itself to the market as an excellent investment opportunity for anyone who is constantly on the lookout for business and recognizes the most promising occasions. But it's also for young opticians who are attracted by the idea of opening a store and taking advantage of a new and successful formula, or even for those farsighted established opticians looking to revamp their business.