New Ermenegildo Zegna flagship stores

Ermenegildo Zegna has inaugurated two new flagship stores: in Bangkok on March 8 at Siam Paragon, the largest mall in south-east Asia, and on March 29 on Berlin's famous Kurfürstendamm.

The style of Ermenegildo Zegna's new flagship stores blends extremely well with the refined of the articles on display. Architects Gian Maria and Roberto Beretta have made skillful use of materials, colors and furnishings to provide the best backdrop for the three brands: Ermenegildo Zegna, Zegna Sport and Z Zegna.

The flagship store in Bangkok covers a sales area of 222 square meters. Paolo Zegna, joint-chief executive of the Ermenegildo Zegna Group, was present at the inauguration cocktail party with 300 guests. The Italian Ambassador to Thailand, Ignazio Di Pace, was present for the cutting of the ribbon.

The sales area at the new store in Berlin is 340 square meters and its three windows have been designed to give an unhindered view of the interior. Ermenegildo Zegna, joint-chief executive of the Ermenegildo Zegna Group, attended the inauguration ceremony and the exclusive cocktail party for over 400 guests.

Now with a total of 473 monobrand stores, these two openings are an integral part of the Ermenegildo Zegna Group's worldwide expansion plan. Since fall 2005, the Zegna brand has included eyewear lines, produced under license by De Rigo.