Partnership between Transitions Optical and Oakley
Oakley plans to partner with Transitions Optical to create a line of non-prescription (plano) sunglass lenses that automatically adjust the level of tint with varying ultraviolet (UV) light conditions. The Transitions Photochromic Technology has been combined with the unsurpassed clarity of Oakley's High Definition Optics(R) (HDO), the impact resistance and optical purity of Plutonite lens material, and the enhanced visual contrast of Oakley lens colors.
'The patented technologies of Transitions Optical combined with Oakley's High Definition Optics marks an evolutionary step in sunglass technology, offering levels of performance, convenience and optical clarity the world has never seen', said Colin Baden, president of Oakley'.
'Transitions and Oakley are committed to advancing eyewear technology, and protecting and promoting healthy sight. Given Oakley's 30-year sports heritage, this is a great opportunity to bring our photochromic technology to outdoor sport performance applications', said Dave Cole, general manager of the Americas, Transitions Optical.
For the initial launch, Oakley expects that six frame designs will be available with the option of Transitions Photochromic Technology. They will be sold under their frame name with 'Activated by Transitions' added.



