Persol and the movies: renewal of historical bond

Persol has always been synonymous with elegance and charm and it is a legendary brand in the history of Italian and international eyewear.

Its strong bond with the world of cinema is now represented by a partnership between Persol and the 63rd Venice International Film Festival.

Persol will be present at all the Festival's symbolic venues and will accompany journalists and celebrities throughout the event.

The celebrities at Venice Lido will also be presented with exclusive Persol models, not just as adornments, but to protect their eyes from the incessant flashing of cameras.

This year's first edition of the Persol Style Award will be presented to a director in competition at the Festival.The Persol jury will award the prize to an international personality who has stood out for the values that have also identified the unmistakable style of the brand since 1917.

The partnership between Persol and the Festival confirms and renews the successful bond between the brand and the international star system.

The collaboration testifies to the brand's commitment to the world of top-ranking culture and art because of its quality, exclusiveness and refinement, values that have always inspired the development of the Persol collections.