Safilo: major success for 'Sun & Fun'

Major success for the 5th 'Sun & Fun' convention held by the Safilo Group. From August 31 through September 3, the most important distributors from abroad were welcomed in Venice for the first presentation of the new spring/summer 2007 eyewear collections.

The prestigious backdrop for the event was the island of San Clemente and, particularly, the exclusive 'San Clemente Palace', the splendid Venetian hotel that still has all the evocative charm of its mid-17th-century origins.

The company's international guests were welcomed by the majestic damask- and velvet-enhanced hall, the elegant restaurants inside the hotel and alongside the pool, the huge centuries-old park and the prestigious Convention Center.

The event within an event was the exclusive Hugo Boss fashion show: during the evening of August 31, over 250 people attended the prestigious gala dinner, which was followed by the fashion show where the new BOSS Hugo Boss eyewear collection was shown for the first time.

Reflecting the brand's classical and refined elegance, the models were greeted enthusiastically by the public. Particularly appreciated were the rigorous style details and the top-class quality of the materials.