Val Kilmer, Peta Wilson and Patrick Dempsey for Serengeti

Serengeti is the Bushnell Performance Optics brand famous for its lenses with the exclusive photochromic technology. Serengeti lenses automatically adjust to light intensity to give optimum vision comfort.

The Serengeti lens technology was originally developed for windshields for the automobile industry. By integrating a molecular technology that selectively filters the light spectrum, Serengeti glasses make street signs, horizontal signs, stoplights and road hazards more visible, and the lenses improve contrast and highlight details.

In addition, the insides of all Serengeti lenses are treated to prevent glare. UV protection combined with anti-glare treatment blocks out 99.8% of the side and rear rays that could reach the internal surface of the lenses.

Chosen by drivers, by lovers of the great outdoors, but also by persons suffering from photophobia, Serengeti has never stopped innovating, experimenting, producing and perfecting its savoir-faire.

Val Kilmer, Peta Wilson and Patrick Dempsey, the brand's testimonials for 2006, are also captivated by Serengeti.

The models in the new collection include Sarca for women, with laminated acetate frames and Drivers photochromic and polarizing lenses. Available in Black, Tortoise, Honey and Charcoal Horn.

The model for men is Leggero, a subtle balance between technology and design. It provides optimum vision thanks to the Polarmax Drivers lenses. Semi-rimless frames and flex temples. Available in Espresso and Gun Spark.